Home staging is a crucial process in the real estate market. It can significantly impact a property’s sale price and speed of sale. Home staging refers to the process of preparing a property for sale by making it more visually appealing and inviting to potential buyers. The goal of home staging is to create a space that allows buyers to envision themselves living in the home. Ultimately, it can lead to a higher sale price and quicker sale. In this article, we will explore the benefits of home staging and provide references to the real estate market.

Increased Price

One of the most significant benefits of home staging is that it can increase the sale price of a property. A well-staged home can create an emotional connection with potential buyers and make them more willing to pay a premium price for the property. In a 2019 survey conducted by NAR, 22% of sellers’ agents reported that home staging increased the sale price of a home between 1% and 5%, while 17% reported an increase between 6% and 10%.

Faster Sale

In addition to increasing the sale price, home staging can also speed up the sale process. A well-staged home can make a property stand out in a crowded market, attracting more potential buyers and increasing the likelihood of a quick sale. According to a 2019 survey by NAR, 83% of buyer’s agents reported that staging a home made it easier for buyers to visualize the property as their future home, leading to a quicker sale.

Competitive Advantage

In today’s real estate market, buyers have more options than ever before. Home staging can give sellers a competitive advantage by making their property more attractive to potential buyers. A well-staged home can stand out in online listings, attracting more views and showings. According to a study by the Real Estate Staging Association, staged homes spent 73% less time on the market than non-staged homes.

Cost-Effective

Contrary to popular belief, home staging does not have to be expensive. For example, simply decluttering a space, rearranging furniture, and adding fresh flowers or plants can significantly improve a home’s appearance. Additionally, many real estate agents offer home staging services as part of their listing package, making it a cost-effective option for sellers.

In conclusion, home staging is a valuable tool in the real estate market that can lead to a higher sale price, faster sale, competitive advantage, and cost-effectiveness. By investing time and resources into home staging, sellers can increase their chances of a successful sale in today’s competitive market.

References:

• National Association of Realtors (2019). 2019 Profile of Home Staging. Retrieved from https://www.nar.realtor/sites/default/files/documents/2019-profile-of-home-staging-03-14-2019.pdf
• Real Estate Staging Association. (n.d.). Statistics. Retrieved from https://www.realestatestagingassociation.com/statistics/
• Seiler, D. (2019). The Benefits of Home Staging. Investopedia. Retrieved from https://www.investopedia.com/articles/personal-finance/102915/benefits-home-staging.asp